I have so much to say about this book that I haven’t been able to write anything at all (well, that and the cast (#2!) on my wrist have been complementary barriers).

I loved this book and needed it. In the same way that A Field Guide to Getting Lost found me when I had left all my friends, gotten divorced, moved to a new city, and was underemployed; How to Do Nothing was kind enough to come out in paperback after I signed up for a year-long Socially Engaged Buddhism course, and had kicked off an effort to reframe my life through a lens of conscious, compassionate behavior, rather than the political chaos, urgency, and lonely echo-chambering of 2020.

Jenny Odell’s work isn’t long, but it’s quite expansive – a feature that some readers have found wacky, incoherent, or exhausting (good old Goodreads), while also hitting many of 2020’s best of lists. I won’t malign its detractors, I understand where they’re coming from, but I would also posit that her wide-ranging topics are cohesive under the banners of anti-capitalism and mindfulness.

I’m sure many of you like Capitalism, or parts of it. I see some benefits, too, but Capitalism is built on competition, production, and growth, which are generally weakened by communal support, contentment, and “doing nothing”. Advertising appeals to jealousy, self-loathing, and unhappiness; social media appeals to all those plus loneliness and binary thinking. I feel those brief moments of satisfaction when I jump in to endorse a fiery political opinion on Facebook, quickly followed by a physical grossness, much the same spike and dip I feel when eating refined sugar, which I’m also minimizing these days.  For me, it’s essentially an excess of reaction – my critical mind is overwhelmed with judgement of every post I scroll past. Right or wrong? Genuine or performative? Good person or bad? I could give you a long list of Buddhish explanations of why this is generally unhelpful to our and humanity’s development and happiness, but the clearest deterrent for me is the feeling in my gut. I don’t know if I’d be aware of it if I hadn’t been meditating for over a decade, and maybe that’s why so many of us remained hooked on not only social media, but self-righteousness, anger, and judgment. The addictive nature of those behaviors in turn make it difficult to step away from them, stop, and center ourselves in the world, so the spiral into anxiety, conformity, and misery continues unabated.

If I had to sum Jenny Odell’s book into two words (and since I’ve just set that standard, I now do), I’d go with Mindfulness and Curiosity, in that order, though it’s more simultaneous in practice. All conscious change starts with awareness – whether that’s of a habit we don’t like, or a goal we want to reach. The greater the awareness, the more likely the change will stick. This is why people put reminders of diet motivations on the fridge, or download apps that check in on them. Our brains will always revert to the easiest, more immediately satisfying, most habitual thing if we don’t pay attention to what we’re doing and why. It’s the simplest and hardest thing in the world, because we’re modern humans wired for a short, constantly life-threatening existence that simply doesn’t apply to the vast majority of us anymore, and the imbalance makes us miserable. I do like the idea of Attention over what many perceive as the more ethereal mindfulness. It implies something more active. Odell’s subtitle is Resisting the Attention Economy, but it’s more an act of engagement than resistance, and a real, volitional something instead of nothing. By choosing to direct our attention to things that are outside of the economy, that do not generate wealth or power, we engage in an act of revolution.

I honestly found the whole idea ridiculously exciting.

She doesn’t end with attention, though. Attention is also a starting point for a better world (my squishy words, not hers). If we paid attention, would we know our neighbors? Would we change our jobs? Would we check our email every ten minutes? Would we keep stumbling through our lives, zombie-like, if we recognized how many other options were out there? Odell has a background in visual art, which I definitively do not, and her examples of disruptive art in the world were excellent windows into something I’ve been thinking about a lot – the life-sucking power of habit and conformity. Two examples: in the Twin Cities a few years back, some entity placed giant picture frames in strategic locations in the State & National Parks. It was framed (ha) as a photo opportunity – a way to get Instagram-obsessed youngsters to notice the great outdoors, I suppose, but in a more general sense it was marking out these non-productive spaces as worthy of notice. The beauty of nature which a lot of us seek to create in our own home with giant posters or representative paintings are actually all around us for free whenever we direct our attention towards it, but we are such creatures of goal-oriented habit, that we don’t notice them unless we recreate the style of the recreation and bring the picture frame to the source of the picture. Humans are hilarious.

Example two: B & I stopped at a coffee shop in an outlet mall on our way out of town last year, and as I was walking back to the car, sun bright and delicious blended matcha in hand, I had an impulse to pirouette. I didn’t, and subjected Ben to a philosophical theory on conformity and oppression when I closed the door. I was focused on racism at the time (as I often am), and interpreted in part as the dominance of a repressed White European culture (particularly the Scandinavian influence here) that sees any act that might call attention to yourself or disrupt norms as morally questionable. I still believe that, and believe it manifests in a racist way, since many cultures would embrace physical outbursts of joy, etc. But Odell calls attention to another aspect of nonconforming behaviors: they wake people up. We can make an hour’s drive from work everyday and remember none of it, but if we narrowly avoid an accident, those moments are emblazoned on our memories, and our actions at the time are present and fully conscious. Trauma certainly wakes us up, but a simple act of nonconformity, of creativity, of whimsy can do the same. Acts of disruption become acts of love, an invitation to stop and be in the world at that moment. As much as we shun this behavior in others (even being the only person in the movie theatre laughing at the dark comedy can be isolating), we also crave it. I would also argue that we need it, that unless we shake up the quotidian we don’t even see the maze we’re trapped in, and without recognizing it, we’ll never break out. Let me call back to White Supremacy for a moment and point out that pretty much everything that is considered “normal” in the US is a White cultural norm, so allowing these standards to remain unchallenged is itself a racist act. Who knows what other options are out there? I can feel my muscles relax just thinking about it.

So, less of a book review than a mulling over mainstream society, but I have to credit Odell for helping me explore and articulate it. If you’re looking for a how to get off social media, this isn’t what you want. If you want some ideas on how to consciously craft a better life for yourself and your people, I think you’ll get a lot out of it.